About this project
• Branding & Corporate Identity
• Website Development
We developed an identity for the International Investment Conference and Exhibition (IICE) tender. The event was to be held in Nelson Mandela Bay.
“Every flame starts out as a spark” was the slogan we decided on which was inspired by a quote by John Steinbeck , “I am a little man and this is a little town, but there must be a spark in little men that can burst into flame.” Every successful and established entrepreneur started out with an idea and a business concept which was birthed and brought to light through drive, ambition and ultimately an opportunity to succeed. The theme by-line, “Investing in exceptional people will change the world”, adds a business connection to the theme's concept. We chose an eye catching colour palette and we developed an identity that was sleek, professional and could stand amongst other foreign counterparts on an international stage.
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