Nelson Mandela Bay
- ROLE: Graphic Design + Marketing
- Graphic Design Services
- Marketing, Advertising and Communication
- Development of Promotional and Marketing Material
- Event Advertising
The Nelson Mandela Bay Tourism Board is the home of Tourism in Nelson Mandela Bay, incorporating Port Elizabeth, Uitenhage and Despatch. Yellow Lizard has marketed the NMBT on various campaigns and has kept on point in terms of the corporate identity whilst taking it to the next level in this competitive market. One campaign brief was to develop a concept and campaign that would go viral and extend NMBTs reach specifically for the local market to encourage foreign and domestic visitors this resulted in the viral campaign #ShareTheyBay
Various projects for NMB Tourism required the creative team at Yellow Lizard to produce a multitude of different creative angles, which still included the corporate brand. The resulting designs are vibrant, colourful and attention grabbing.
We developed and marketed the #Sharethebay campaign. The #Sharethebay Citizens Campaign exceeded expectations since implementation and has become embedded as a vehicle for locals and visitors to continue sharing the experiences of NMB. Large volumes of content and visuals were generated, whilst incorporating participation and excitement from locals. The campaign further enhanced to change negative mindsets and create proud ambassadors of the destination and the city brand. The following/likes and interactions have increased on NMBTs social media pages boosted greatly by #Sharethebay and therefore increased the target audience reached.