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Pink Loerie
Mardi Gras &
Arts Festival

  • ROLE: Graphic Design + Marketing
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  • Brand Management
  • Development of Promotional and Marketing Material
  • Marketing, Advertising and Communication
  • Graphic Design Services

The main purpose of the Pink Loerie Foundation is to assist the greater Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) community, in supporting causes and charitable events, providing education and awareness programs including tourism, and creating an ethos of care within the community and beyond. To achieve its objectives, the organisation mainly rely on sponsorship and financial donations from the public and corporate sector. The responsibility of Yellow Lizard has been to position the Pink Loerie Foundation internationally and to create broad awareness of the organization to the greater public. This function has included development and rollout of the brand, as well as provision of marketing support.

About the
Graphic Design

Yellow Lizard embraced the "rainbow" and created visually bright and fun designs across the board - from the magazine, to the posters.

About the
Marketing

With quirky copy and tongue in cheek imagery we developed some eye catching designs to attract festival go-er’s and to advertise the various events. These adverts were placed in both national and international publications.

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About the
Video Promo

Using footage from various sources supplied to us, we created a visually pleasing and inviting "Welcome" for the contestants of Mr Gay World, that took place over the weekend of the Pink Loerie Mardi Gras & Arts Festival.

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