First things first - SEO is an acronym for Search Engine Optimisation. It is the process of affecting the visibility of a website or web page in a search engine's unpaid results - typically referred to as "natural," "organic," or "earned" results.
Having optimised your content, you can reach more customers and increase sales. Google's search algorithm uses over 200 ranking factors to determine where your page will rank in the SERP (Search Engine Result Page) for specific keyword phrases.
The process of SEO consists of three steps:
1. On-page optimisations
2. Off-page optimisations
3. Link building
What is on-page optimisation?
On-page SEO is a process that ensures a website has the best chances of ranking well on Google. It involves a range of techniques, from basic keyword research to more advanced on-site SEO.
The benefits of on-page optimisation can be seen in SEO rankings, conversion rates, and more. Ranking well in search engines such as google.com and bing.com is vital for any company's online success. The key to ranking well is to optimise your website with keywords, content, and other techniques such as site maps and meta tags (stick with us, we'll elaborate later).
What are the benefits of off-page optimisation?
Off-page Optimisation is the act of suppressing all the pages that come before your website when someone is searching for something. There are many benefits of off-page optimisation. The most significant advantage is that it's free and doesn't require the time and energy to create new content. It's also a great way to diversify your online presence and increase the number of visitors to your website.
And link building is what exactly?
Link building is the act of creating websites that link to your site. This helps you rank higher in search engine results pages. When people link to your site, it boosts your search ranking and helps with user engagement because people view your content.
The Most Important Factors in Website Optimisation for Effective SEO
The most important factors in website optimisation for effective SEO are:
- Titles and descriptions of webpages
The title of a webpage should provide a clear and concise description of the content that is on the page. The description can be up to 160 characters in length and should be written as if you were presenting the page to someone who has never seen it before.
- URL structure
URLs can also help you rank better in search results pages because they signal to Google what you want to rank for.
- Schema markup
The schema markup includes structured data in the content without needing to change any of the content. These tags are not only readable by machine but are also helpful for search engines to find your page and understand what it is about. The Yellow Lizard developer's hot tip? visiting schema.org; this can help your team understand how to markup your site.
- Dynamic meta tags
What exactly are Dynamic meta tags? Dynamic meta tags are HTML instructions that allow you to more accurately measure the number of visitors to a website. The dynamic meta tags update automatically when a visitor goes from one page of your site to another, allowing you to get a more accurate count.
These tags are important because they help to create relevant content for the pages that may not otherwise be visible on social media. In addition, these help with organising and indexing content.
- Content quality and quantity
Content is the lifeblood of every website. It's the fuel that drives a business, and it's a key factor in determining your ability to rank in search engines. But how do you make sure you're producing enough content to satisfy readers, keep them engaged, and keep your rankings up?
Conclusion: Overall, SEO is the best way to increase visibility online
As Yellow Lizard, we're an agency that understands that SEO is one of the best ways to increase online visibility. It increases your website's rank for search engines, which means that more people are likely to find you when they're looking for goods or services like yours.
On top of that, SEO allows you to attract people who are searching for specific terms or phrases relevant to your business or industry. Ready to join the optimised era? Give our team a call on 041 373 1290 today!